Your website design provides a great way for your company to inspire and impress your target consumer. It is the first impression visitors will have of your organization, and first impressions count. Did you know, most sites only have an average of a few seconds to connect with consumers before they decide to click away and over to the competition?
The second part of the equation is the development. A website might be pretty to look at, but if after the first few seconds, it doesn’t easily perform a useful or valued function, it will be easily dismissed. To hold your visitor’s attention your site must be designed to the specific needs and behaviours of your intended consumer.
The careful and considered combination of form and function is what makes each website project a success.
We’ve been here before. Let us show you. Enjoy the journey.
When designing a website that will effectively appeal to and connect with your target audience, your site must be built with the right blend of interactivity, usability and design.
Interactivity offers visitors a means to actively engage with your website in meaningful ways. The simplest form of successful interactivity is an easy to navigate site. Additional features can include blogs, videos, surveys, and more. Interactivity that is properly implemented can keep your target consumer on your site longer, persuade them to complete the tasks you want them to, and make them want to return again and again.
Usability is planning your site design to ensure your intended audience can quickly and easily find what they are looking for. Usability is about making a site that is user-friendly – and it is very target audience specific. For example, usability on a site targeted to parents will be very different from one targeting teens. Each have different familiarity and comfort levels in an on-line environment.
While interactivity and usability are important to your site visitor’s experience, their initial response is to the design. A site with an appropriately appealing layout and appearance can make all the difference in a positive user experience. Whether you’re a well established corporation or a budding boutique, the design of your site offers an excellent opportunity to level the field of competition and clearly reinforce and promote your brand with impact.
The November Group is a Winnipeg based company that has extensive experience in designing award-winning custom websites for clients of diverse industries. Our website designs successfully appeal to and engage our respective clients’ customers in health, property management, entertainment, tourism, fundraising, and finance.
Our professional team brings an expansive and proven skill-set to the job of website design. We can help your company determine the right mix of interactivity, usability, and design so your website will appeal to, engage, and win over the audience you are trying to reach.